Where peace begins with bread, water and continuity.
Safad Investment is a founder-led investment and management platform created by Ibrahim AlSafadi to build, manage and scale operating companies delivering humanitarian logistics, camp management, engineering and construction, food systems, and protection-related supplies to United Nations agencies, governments, multilateral funders, donor agencies and foundations across the Middle East and Africa.
Founder-led. Operationally disciplined. Built for growth.
Safad Investment is a founder-led investment and management platform created by Ibrahim AlSafadi to establish, build and scale operating companies in the conditions where peace has failed and continuity is what people need most. The platform operates as a single accountable counterpart to United Nations agencies, governments, donor agencies, foundations and reconstruction vehicles.
Inside the Safad portfolio sit two operating companies — IMDAD Total Site Services (co-founded 2012, 50% held) and Luminus Catering (founded 2007, 100% held). Together they have run cross-border food pipelines into Gaza, operated industrial bakeries inside Zaatari and Azraq for over five thousand consecutive days, managed UN peacekeeping camps in Abyei for eight consecutive years, and built mission infrastructure across nine countries.
Five integrated service lines. One operating platform.
Safad Investment's services were designed to work together. The same teams, supply chains, quality systems and field structures support all five lines, which is why our clients often start with one and expand into others over the life of an engagement.
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Humanitarian Logistics & Field Operations
Emergency food rations, bulk commodity pipelines, cross-border supply, ration repacking and last-mile distribution in fragile and conflict-affected settings.
Reconstruction needs the platform we have already built.
Gaza is at the centre of the agenda — personally, because Gaza is where the founder's family is from, and operationally, because Safad already has the platform that reconstruction will need. After October 2023, Safad delivered 15,358 metric tons of food into Gaza through the Arish–Rafah corridor under the World Food Programme's emergency response. The next phase is reconstruction.
2017–2025Sudan / South SudanIMDAD Total Site Services
Eight consecutive years operating as the largest contractor to the United Nations Interim Security Force in Abyei, on the disputed Sudan–South Sudan border. Full responsibility for camp operations across power, water, WASH, fleet, construction and security-critical services.
From Oct 2023Gaza / Egypt / JordanIMDAD Total Site Services
Sourcing, consolidation and cross-border movement of food commodities into Gaza through the Arish–Rafah corridor under severe access and security constraints, in coordination with the World Food Programme and Egyptian authorities.
Industrial-scale bakeries operating inside Zaatari, the world's largest Syrian-refugee camp, and inside Azraq. Long-term WFP partner for the supply and selling of fresh bread under Retail Agreement JOR18CT023.
Founder & General Manager — Social entrepreneur for good
A Jordanian-Palestinian social impact entrepreneur. Born after his family fled Gaza in 1979 and raised in Saudi Arabia, where he worked in the family business from the age of ten. He has spent 20+ years building companies that combine commercial discipline with social purpose.
Founder of more than twenty companies across fourteen sectors and five countries, including Luminus Education (co-founded 1999 with his late father Ishaq AlSafadi), Luminus Technology (founded 2004), the Luminus Group (founded 2006), Luminus Catering (founded 2007), IMDAD Total Site Services (co-founded 2012 with his late partner Ziad Armouti), and Luminus Life+ (founded 2022). A regular speaker at the World Economic Forum, the World Bank Fragility Forum and UNHCR's Global Refugee Forum.
20+ yearsOperating history
5M+People impacted
90,000+Learners supported
20+ companiesFounded across 14 sectors, 5 countries
I was born after my family fled Gaza in 1979. That is not background about me — it is the foundation of how Safad works.
Ibrahim AlSafadi
Founder & General Manager, Safad Investment
Clients & counterparts
The institutions Safad works with.
Across more than two decades, Safad and its operating companies have served as a counterpart to the United Nations system, host-region governments, multilateral funders and donor agencies.
WFPWorld Food Programme
UNICEFUnited Nations Children's Fund
UNISFAUN Interim Security Force for Abyei
UNHCRUN Refugee Agency
UNESCOUN Educational, Scientific & Cultural Organization
IFC · World BankInternational Finance Corporation
Government of JordanHashemite Kingdom of Jordan
Government of EgyptArab Republic of Egypt
European UnionEuropean Commission & member states
PearsonGlobal education partner
For partners, clients & investors
Contact us.
Safad Investment is happy to receive enquiries from United Nations agencies, governments, multilateral funders, donor agencies, foundations, reconstruction vehicles, and aligned operating partners. The Office of the General Manager is the first point of contact for all institutional engagement.
